Caesars Online Casino users can expect an influx of new content following the completion of a new integration deal between the online casino and live content operator EveryMatrix.
The deal, announced last month, will provide Ontario users with access to online casino games from the creator's in-house studios via integration with SlotMatrix.
“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself,” said Erik Nyman, President of EveryMatrix Americas. “We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”
The expansive collection of games comes with a content library of over 34,000 total from 350+ studios thanks to the provider’s proprietary aggregation platform.
“We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase,” Nyman added. “SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”
According to EveryMatrix, Caesars will be able to offer customers exclusive EveryMatrix games, plus a host of best-performing, third-party live and slots content. That’s also in addition to EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
EveryMatrix continues expansion
In addition to expanding into the Ontario casino markets, the Caesars/EveryMatrix deal will also see players in New Jersey, West Virginia, Michigan, and Pennsylvania provided access to these online casino games via Caesars.
“Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players,” said Matt Sunderland, Senior VP and Chief iGaming Officer at Caesars Digital. “We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
According to EveryMatrix’s website, the iGaming software, solutions, content and services provider boasts an extensive customer base, including commercial agreements with multiple tier-1 operators in the United States with delivery through SlotMatrix.
In total, EveryMatrix has more than 300 global customers, with North American licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
