About Us - Who We Are and What We Do

BetCanada.com provides comprehensive reviews of gambling sites that are available to Canadians. If you are new to gambling, we provide "How To" guides on sports betting and casino games. 

To be able to cater to users in each legal province, we use ipinfo.io to ensure our visitors get the most relevant content for them, depending on where they are.

Our Mission

At BetCanada.com, our mission is to elevate your online gambling experience by connecting you with the best platforms available. 

We carefully assess Canadian online casinos and sportsbook sites to ensure they meet rigorous standards in areas such as legality and availability, customer support, user experience, game variety, welcome bonuses, withdrawal options, payout speed, and responsible gambling practices. 

Trust us to guide you toward a safe, enjoyable, and rewarding gaming experience.

Our Values

We like to think of BetCanada as your friendly guide in the Canadian gambling world, and there are a few key values that guide everything we do:
Honesty: We tell it like it is, always. If a casino game library is awesome, we’ll sing its praises; if a sportsbook’s odds or payout times are lousy, we’ll point that out too. There’s no sugar-coating here. You’re trusting us to give you the real deal, and we take that seriously.

• Integrity: Closely tied to honesty, integrity means we won’t compromise our standards for anyone. It doesn’t matter if we have a partnership with a site or not – every review is unbiased. We don’t favour any one gambling site over another; the only thing that tilts our opinion is the site’s own quality and trustworthiness.
• Transparency: We believe you have a right to know how we operate. From how we rate casinos to how we make money, we’re an open book. (Scroll down to our Affiliate Disclosure for the money part – we’ll explain it in plain terms!). We want you to understand why we recommend Site A over Site B. No hidden agendas: if we love something, you’ll know why. If we have concerns, we’ll spell those out too.
• Expertise: We’re not just fans, we’re experts at this. Our team has been around the block in the gambling scene. We’ve got sports betting nerds, casino connoisseurs, and even some former industry insiders on board. We know what to look for and what really matters to players. That expertise goes into every guide and review we write, so you can count on our recommendations being well-informed.
• Player Safety: Above all, we want you to be safe and comfortable when you gamble online. That’s why we only recommend sites that are legal and properly licensed. We check for things like secure encryption (to protect your data and payments) and solid responsible gambling measures (like deposit limits or self-exclusion options if you ever need them). We’d never send you to a site that we wouldn’t trust with our own money. Your fun is important, but your safety is non-negotiable for us.

Who We Are

We are fellow gamblers love sharing what we know with other Canadians. The BetCanada team is made up of folks who have spent years immersed in casinos, sportsbooks, and the gambling industry at large. We have experienced writers and journalists who have covered the gambling beat, analysts who crunch odds like nobody’s business, and hardcore casino enthusiasts who know the ins and outs of every game from blackjack to bingo.
 

One thing we all have in common: we’re players at heart, just like you. We get excited about a huge jackpot win, a nail-biting double overtime sports finish, or a clever new feature in a betting app. We also know the frustrations of a site that doesn’t pay out on time or a rigged-seeming game – and we want to make sure you avoid those. Our team members hail from different parts of Canada, giving us a nice mix of perspectives. We’ve got the prairie sports bettor, the Toronto casino aficionado, the Vancouver tech-savvy poker player – you name it. This diversity helps us cover the Canadian gambling scene from coast to coast. When you read something on BetCanada, you can trust that it was written or reviewed by someone who genuinely knows their stuff and cares about getting it right.
 

Our editorial team includes product reviewers, game testers, industry analysts, and journalists. 

Our team of experienced sports betting and casino experts brings over 50 years of gambling experience to evaluate bonuses, betting options, and casino games to give you clear advice on which bonus to choose, where to bet, and which game to try. 

More from the BetCanada team:

📺 YouTube:  @BetCanada

🇨🇦 TikTok: @BetCanada

📸 Instagram: @betcanada_

🧵 Threads: @betcanada_

𝕏 Twitter/X: @BetCanada_

Learn more about our authors, fact-checkers, and testers

1. Steve Bittenbender Steve Bittenbender is an accomplished, award-winning reporter with more than 20 years of experience covering gaming, sports, politics, and business.
2. Christopher Boan Christopher Boan has been covering the gambling industry for nearly a decade and doubles as a reporter and writer for BetCanada.com.
3. Thomas Leary Thomas Leary is a Senior News Editor and contributor for BetCanada.com and has covered the legalized gambling industry for over 6 years.
4. Jim Tomlin Jim Tomlin has 30+ years of journalism experience and joined BetCanada.com as an editor and writer specializing in sports, gambling, and the intersection of those industries.

Fact Checking

We know that outdated or incorrect info can ruin your day (or worse, your bankroll). That’s why we take fact-checking seriously. Before any article or review goes live on BetCanada, another set of eyes goes over every fact, figure, and claim with a fine-tooth comb. If we say a site has a 24/7 customer chat, we’ve verified it. If we quote a 97% payout rate on a slot game, we’ve double-checked that against the official info. We even verify that each casino or sportsbook is properly licensed and legit – looking up their credentials on regulator websites and making sure everything is current.

Our commitment to accuracy doesn’t stop after we hit “publish.” The online gambling world changes fast, and we’re on top of it. We regularly update our content to reflect any changes. Did a sportsbook change its welcome bonus terms? We’ll update our review and let you know. Did a new law affect what’s available in your province? We’ll mention that in our guides. See that “last updated” date on our pages? We keep those timestamps fresh by revisiting our content often. And if you ever catch something that seems off, we want you to tell us – we’ll investigate and fix it. Bottom line: we want you to trust every word on BetCanada, and we work hard to make sure you can.
 

Corrections & Updates

Our goal is 100% accuracy, but if you spot an error or outdated information on BetCanada, please let us know right away. Here’s how we handle corrections and content updates.
 

1. Review & Verification: Our editorial team will verify the claim against primary sources (operator sites, regulator databases) and consult relevant team members if needed.
2. Correction Notice: If we confirm an error, we’ll update the content promptly. A note will appear at the top or bottom of the page stating “Correction” or “Updated” with the date and a brief description of what changed.
3. Ongoing Monitoring: We routinely audit our most popular pages every quarter to ensure facts, links, and regulatory details remain current.
    

Contact & Community Engagement

We love hearing from our readers! Whether you’ve got questions about a review, ideas for new content, or just want to share your own gambling tips, you can reach out to the BetCanada team in a few easy ways:
 

• Twitter: Tweet us @BetCanada or drop us a DM.
• Instagram: Tag us @betcanada in your casino selfies or live-dealer wins.

Affiliate Disclosure

Time for a bit of real talk about how we keep BetCanada running. We’re an independent review site, but we do need to pay our staff and bills. That’s where affiliate partnerships come in. Here’s how it works: when we really like a casino or sportsbook and decide to recommend it, we might include a special link on our site. If you click that link and end up opening an account (and hopefully having some fun and success), the operator might give us a little commission as a thank-you for referring you. It’s kind of like a finder’s fee. Crucially, this never costs you anything extra. In fact, using our links often means you get the same deals or even exclusive bonuses that are not available otherwise.
 

Now, we get that hearing “we might earn a commission” could make you wonder if our reviews are biased. So let’s clear that up: Our recommendations are 100% based on merit, not money. We don’t care how much an operator is willing to pay us – if a site isn’t up to our standards, you won’t see it promoted on BetCanada. We don’t let affiliate deals influence what we say about a site. Good, bad, or ugly, we call it as we see it. Our priority is earning your trust. We know that if we lose that, we’ve got nothing. So, yes, we do make some money through affiliate links, but our integrity is never for sale. We promise to keep our reviews honest and our guides helpful, so you can continue to use BetCanada with confidence and peace of mind.